The Directors

With over 200 years of combined experience, read more about our Directors below.

Tim Wheeldon 1

Tim Wheeldon

Chief Operating Officer

Tim is one of the four founding members of the business and has been instrumental in it becoming the UK’s favourite specialist broker.  With over 30 years’ experience in the finance industry and a reputation for consistently developing high-growth companies, Tim is here to ensure the business is compliant with all its regulatory requirements.

Simon Moore

Simon Moore

Group Managing Director

One of the original four founders, Simon has direct responsibility of each of our business units.  Simon has been a key driver in building Fluent’s market leading panel of lenders and has worked in financial services for his whole career, having met the other founding members of Fluent at Loan Makers, where he was the Sales Director.

Paul Ford

Paul Ford

Commercial Director

Paul is one of the founding members of Fluent Money Group and has led the Commercial division since its inception. Paul has been integral in the success of the business, leading the Partnerships and Marketing teams, negotiating strategic partnerships with aggregators that have been key to the Group’s rapid growth. Paul has over 20 years’ experience in financial services and prior to Fluent, held senior Commercial and Operational roles in the industry.

Steve SW

Steve Strickland-Wright

Chief Technology Officer

Steve was appointed as Chief Technology Officer in October 2019, bringing with him 20 years of software, product, development and delivery experience. Prior to joining Fluent, Steve held technology leadership roles at and MoneySuperMarket where he oversaw Development, Product, Data and Operations teams building and maintaining high traffic, scalable technology platforms.

Chris Meadows

Chris Meadows

Managing Director – Secured & Mortgages

Chris joined the business in 2010 with a wealth of experience in the finance sector, having previously worked as MD for City Loans. He was appointed MD of Fluent Money in 2021 and has been integral to the business’s lender partnerships and product development. Responsible for user experience, Chris leads Fluent’s customer satisfaction charge.

John Hardman

John Hardman

Managing Director – Bridging Loans

John joined Fluent in 2021 with a mandate to set up the newest ‘arm’ of the business, Fluent Bridging. He brought with him a wealth of experience in Financial Services that has encompassed banking, regulated investments, and also specialist property finance such as Bridging and Development. John has worked for both Corporate Entities and niche property lenders and is perfectly placed to grow Fluent Bridging rapidly and develop it into a key contributor to the Group’s success.

Why our customers recommend Fluent Money

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